David J Chen

Mr. David J Chen has more than 10 years’ experience in digital marketing in Asia Pacific. He used to work in Sydney, Hong Kong, Singapore, Beijing, and now is responsible for Google Media & Platforms Solutions in Great China. After joined DoubleClick in 2004, he acted as product manager, senior strategy consultants. Since 2008, he takes charge of Google’s DoubleClick platforms and YouTube & AdMob monetization in Great China and has extensive experiences and insights for online advertising industry in Asia. In 2012, Mr. Chen managed to launch DoubleClick Ad Exchange in China, which is the very first real time bidding market place and laid the foundation of China programmatic buying industry.