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Acxiom Annouced to Sponsor Asia Digital Marketing Summit (ADMS)
Chinese leading DSP provider, Limei Technologies joins Asia Digital Marketing Summit as Sponsor.
Over the past few months, Mercedes’ digital team has nimbly worked a number of social platforms to build brand awareness. But a new study launching today from Phoenix Marketing Internatio [...]
Should Target put “Alex”—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign? “W [...]
The “when” depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years. Forrester Research today prognost [...]
When you walk into the mobile advertising firm xAd’s headquarters in New York, you’ll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more [...]
In her new role of chief marketing officer, Dana Anderson oversees Mondelez’s global portfolio of advertising, media and marketing – the conduit between internal brand teams and agencies as the [...]
As Halloween has barely begun to recede in our rear-view mirrors, it’s obviously time to start kicking off the Christmas campaigns. Quick out of the gate is Gap, which has released GapGiftGuide [...]
Peng Gang, CMO of LeTV’s Smart Device Group joins ADMS.
Forrester Report Steers Mobile Marketers Away from Mistakes 300×263 Forrester Report Steers Mobile Marketers Away from MistakesMarketers are struggling to define their mobile object [...]
More VC money continues to slosh around the Berlin adtech scene. In the last two months we’ve seen Adjust raise a $7.6 million Series C, and upstart Remerge secure $1 million in seed fun [...]
Youku Tudou Inc. (YOKU), China’s leading Internet television company (“Youku Tudou”), and Alibaba Group (BABA) today announced that the two companies will work together to dri [...]
AIG’s Digital and Social Media Director Lawrence Wang joins ADMS and will talk about how to better manage your fans. Lawrence’s experience spans China government service, invest banking, [...]
Miaozhen Systems officially joins Asia Digital Marketing Summit (ADMS) as event sponsor.
Zoe Zhou, EF’s Senior Digital Marketing Director joins ADMS’s Roundtable of Programmatic Buying Wave Zoe has 8 years of experience in digital marketing. In 2008 she joined EF Educat [...]
Gary Xie,Marketing Director of Kimberly-Clark’s Baby Care business joins ADMS. Gary will talk about “ Social Media Fusion:Right Time, Right Platform and Right Target” illustra [...]
Nowadays, thanks to Siri and other technologies, everyone can have a virtual personal assistant. Now, brands are employing their own robotic digital personas on the customer service side. Coca [...]
New York Times CEO Mark Thompson is not ashamed the world knows intimate details about his company’s struggles. Rather, he heralded the fact that The Times’ innovation report — an in-depth acco [...]
Adlens, a little-known eyewear brand, has found big success by taking a programmatic approach to television advertising. The 9-year-old British company makes a line of low-cost, adjustable glas [...]
Isaac Chan, Dyson’s Head of Digital Asia confirmed to speak at ADMS. Isaac heads both Digital and eCommerce for Dyson in Asia and has full responsibility for digital development, deployme [...]
Recently Kim Berger, Wall Street English’s Global VP Marketing confirmed to join Asia Digital Marketing Summit (ADMS) as guest speaker talking about WSE’s digital transformation. K [...]
There’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than tradit [...]
Mobile payments have been around for years, offered by the likes of Google , Amazon and Square. But none of the various technologies have been adopted broadly. Apple is hoping to change that wi [...]
The snacks giant signed a global ad deal with Google as part of its commitment to online video. Mondelez has committed to using 10% of its ad budgets to online video in 2014. The company issued [...]
Xaxis, the world’s largest programmatic media and technology platform, announced today the rollout of its Xaxis Sync second-screen advertising product in seven markets across the A [...]
iPinyou announced successful launch of the first Programmatic Direct Buy (PDB) product in China. iPinyou is the first DSP provider that offer PDB service in scale. In March, 2014 iPinyou launche [...]
David Chen, Managing Director of VivaKi China joins ADMS
ADMS: Hi, Rand, thanks for accepting the interview! Please introduce yourself and your work in the digital marketing realm. Rand: My name is Rand Han, and I work for Resonance China, actually [...]
Lately, China’s tech and internet behemoths have been attracting big-league talents from Western companies, another sign of their growing global ambition and clout. A former Google pio [...]
WPP has agreed to invest $25 million in AppNexus in a deal that will raise its stake in the ad technology company to nearly 15%, WPP CEO Martin Sorrell said. The ad holding company previously h [...]
Jonathan Mendez is CEO of Yieldbot, an intent-based ad platform. I have some bad news for real-time bidding. The Web is getting faster, and RTB is about to be left behind. Now, 120 milliseconds [...]
Please introduce yourself and your work in the digital marketing realm. My name is Pete McKeon and I am the Managing Director at Sydney based digital agency, QT Digital. I established QT in 201 [...]
With its recent acquisition of Bizo, LinkedIn is building out what some say will be one of the more powerful ad networks available, giving it the opportunity to further cement itself as the pre [...]
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Publicis CEO Maurice Levy is to stand down from leading the company in 2017, longer than originally planned. Levy is set to depart the global marketing services group in 2017, having originally [...]
Facebook has been hard at work, separating the wheat from the chaff of advertising on its news feed. Now, the latest change could keep advertisers from reaching their desired audiences. The soc [...]
China Programmatic Advertising Technology Landscape
A recent study conducted by FaR Partners for Adyoulike, a company which serves in-feed ads to apps and websites, claims native advertising will account for 9.2 percent of total digital display s [...]
TRAVELDAILY CONFERENCE 2014 was held in Le Méridien She Shan Shanghai with more than 1200 guests.
Apple debuted two new iPhones and a smartwatch on Tuesday to a level of media fanfare only Apple could generate. But the true media news may be that the iPhones’ larger screen sizes stand to he [...]
There was speculation and some reports that Apple would launch a mobile payment system today during their event. Now, Tim Cook has started his spiel on the future of your wallet. The new proces [...]
Reflect on the last 12 months of your life. Does it feel like time passed by much faster than in reality? And there is always more to do, right? Information overload is driving many of us to se [...]
Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate en [...]
A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives. Not surprisingly, the study, which was based on feedback from more than 63,000 mi [...]
Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses [...]
The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to pub [...]
Online retailer eBay has launched a new Christmas Tracker tool to help advertisers and brands best plot their festive campaign releases. The tracking utility uses search and purchase data acros [...]
The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more eff [...]
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ADMS: Hi Arlene, thanks for accepting the interview, Please introduce yourself and your work in the digital marketing realm. Arlene: I am Arlene Ang, CEO of OMD China. In 1999, I started my own [...]
SAN FRANCISCO — Twitter has said it paid US$134.1 million (S$168 million) for social data provider Gnip in May. The price included US$107.3 million in cash, with the rest in stock, the San Fran [...]
One of the major things marketers have yet to get a grip on is who their audience really is, or more importantly and less invasively, how their audience acts. This is where wearable tech, the I [...]
Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported. Tariq arrives at Apple from Nike, where he [...]
The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up on a billion-dollar industry. [...]
Digital ad tech is finally making its way into the TV ad market after decades of talk about making TV ads more personal, more automated and smarter. Today, addressable ads on TV are a reality a [...]
Though they appear on small screens, mobile display ads – banner ads that pop up in mobile Web browsers – “can have a big effect on consumers who are in the market for certain types of products [...]
Many of LinkedIn’s recent high-profile acquisitions have been motivated by digital publishing interests, but the latest one moves the needle on content marketing. The world’s larges [...]
Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer’s latest acquisition should give Yahoo a bigger presence in mobile advertising, [...]
The odds are daunting, but businesses can increase their chances substantially by avoiding these deadly sins. Entrepreneurs are determined, bold, and competitive. Most of the time, they have th [...]
As we plan for the future of our business, looking across the 110 countries in which we operate, we try to identify the trends that we think are shaping the global marketing services industry. [...]
The World Wide Web celebrated its 25th birthday recently. Today the global network serves almost 3 billion people, and hundreds of thousands more join each day. If the Internet were a country, [...]
Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Intro [...]
Last week, Salesforce bought sales data intelligence startup RelateIQ for $350 million. But that’s just the latest deal in the marketing tech sector, which has seen several billion-dollar acqui [...]
YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions o [...]
Even before wearable technology gains widespread popularity, advertising companies are devising ways to deliver marketing messages directly to people who don watches, glasses and headgear that [...]
As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the business of marketing has shifted from mostly [...]
A few thoughts on this revised chart, and the big data market in general, largely from a VC perspective: Getting crowded: Entrepreneurs have flocked to the space, VCs have poured money into pro [...]
Ever since Facebook first introduced brand pages in 2007, companies have been flocking to social media. Many business leaders believe that the more they post and share about their products and [...]
If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly [...]
China’s BlueFocus Communication Group is announcing its first U.S. deal today, a multi-year partnership with Clear Channel Outdoor to promote Chinese brands using digital out-of-home medi [...]
Only 20% of CEOs and Managing Directors trust their marketing teams, according to a recent study of 1,200 C-level executives. According to the study, “80% of CEOs ‘admit they do not really trus [...]
IgnitionOne, the global leader in cloud-based digital marketing technology, today announced $20 million in Series B funding led by new investor SoftBank Capital with participation from existing [...]
L’Oréal has hosted an international annual recruitment event called Brandstorm since 1992 where teams of college students develop a concept and marketing plan to launch a new product for [...]
“Clients are changing” stated Sir Martin Sorrell, CEO of WPP who discussed the changing network agency landscape and how it is being disrupted by digital technology. Speaking to The Drum while [...]
Cannes 2014: Unilever’s senior vice president of marketing believes the marketing industry is still putting too much emphasis on digital as a separate category, rather than integrating it acros [...]
Maurice Levy has revealed plans to shift the Publicis group deeper into digital services following the collapse of the Omnicom merger earlier in the year. Speaking at Cannes Lions, Levy told Re [...]
The chief operating officer of Facebook, Sheryl Sandberg, appealed to marketers to use the medium like the most interesting users of the social network – and to avoid posting “boring” ads and t [...]
Mobile DSP is growing in China with the heated mobile internet market. BAT (Baidu/Alibaba/Tencent) will also open its own traffic. Source: 199it
离世界杯开始只有一周,两大品牌主的竞争必将会愈演愈烈,无论是球场内还是球场外,传统媒体还是新媒体,都是双方厮杀的战场。面对竞争日益激烈的足球市场,正如双方的广告语“搏上一切”和“孤注一掷”,一场“你 [...]
Fiksu最近报告显示,今年4月份应用营销成本持续上升,App Store前200名热门应用日均下载量下降25%,从3月份时的710万次降至534万次。 Fiksu指出4月份忠实用户获得成本上升5%,达到1.52美元;Android平台的每发 [...]
Global advertising spending in 2013 surpassed USD 500 billion for the first time, while the ratio of spending on internet advertising also increased by 21%, representing the highest rate of inc [...]