iPinyou announced successful launch of the first Programmatic Direct Buy (PDB) product in China

iPinyou announced successful launch of the first Programmatic Direct Buy (PDB) product in China. iPinyou is the first DSP provider that offer PDB service in scale. In March, 2014 iPinyou launched the product with a multinational car brand. In the past 6 months, the ad investment inside PDB is up to 100 millions yuan.