Shanghai to Witness the Momentous Launch of the Asia Digital Marketing Summit in December

Global advertising spending in 2013 surpassed USD 500 billion for the first time, while the ratio of spending on internet advertising also increased by 21%, representing the highest rate of increase amongst all forms of media.

As we entering into 2014, all types of digital marketing technology are experiencing rapid growth in China. With the advent of programmatic buying, internet and digital technology providers, China’s internet business giants “BAT”, advertising agencies, and online media organizations have all jumped on the bandwagon, joining forces to encourage brand advertisers to apply programmatic buying technology on a larger scale. At the same time, as social media becomes more fragmented in China, smart television and wearable devices enter into mainstream use; while social, mobile and omni-channel marketing trends continue to take center stage – technological revolutions are breathing new life into the realm of digital marketing, bringing about infinite possibilities and challenges for marketers. According to the “APAC Digital Marketing Performance Dashboard Report” released by Adobe, over half of surveyed marketers in China have intension to increase spending on digital marketing in 2014, while adding that a lack of successful digital marketing case studies remain a major hurdle in convincing top level management to approve digital marketing budgets.

With “Driving Evolution in Digital” as its overall theme, the Asia Digital Marketing Summit (ADMS) will be held from, December 1st to 3rd at Shanghai International Convention Center. ADMS aims to truly bring together the rich resources of Asia’s brand advertisers, agencies, media organizations and technology providers, integrate the newest technologies in the digital marketing realm to showcase more exceptional digital marketing case studies from different industries; joining hands to drive further growth in spending on digital.

Laying the Foundations for the Digital Marketing Ecosystem

While there is no lack of digital marketing events in the China market, most of these events are dominated by technology providers, which typically use these occasions to promote the “latest technologies”. ADMS truly believes that the digital marketing ecosystem is made up of brand advertisers, agencies, media and technology providers, and the sustainable and vibrant development of digital marketing is reliant on the integration of these four groups. As a three-day event, ADMS is closely bound to this ecosystem, and its advisory board members who consist of opinion leaders from these four groups will join hands to curate the content of the summit. Under this framework, technology providers will actively participate in onsite exhibition and demonstrations of new technology, while brand advertisers, agencies and media will share more successful cases from different industries.

ADMS Content is Sourced from the Industry, and Tailored for the Industry

Distinct from other types of conference events, ADMS content is totally impartial and independent, sourced from the industry and tailored for the industry; and is not associated with sales activities. We will establish an advisory board of over 30 renowned experts and thought leaders from the industry, who will conduct wide-ranging research to ascertain the industry’s needs and curate the best content program for the summit. ADMS strives for independent and original content that offers edification for the industry, as well as a platform for learning and constructive exchanges.

All Eyes on the Best of Asia’s Digital Marketing Case Studies

ADMS will focus on eight main content program tracks, namely: Programmatic Buying; Mobile; Social; Data; Content; O2O; Omni; and New Innovation – offering the best digital case studies from Asia in each area of focus. During the course of the event, brand marketers, agencies and technology providers will join together to engage in in-depth discussions and analyses of the most innovative cases from ten major industries including FMCG; consumer electronics; auto; e-commerce; tourism; gaming; luxury; as well as infant care. Through the sharing of successes and failures of different cases, we aim to provide the best edification and inspiration for brand advertisers to devise their future digital strategies.

Encourage Constructive Exchanges and Learning Between Brand Advertisers

More than 1,000 key senior brand marketers and management personnel will gather at ADMS, allow us to proactively facilitate more exchanges and learning between the brand marketers from different industries. The event will comprise over 100 speaking sessions, and will be case study focused. Attending brand marketers will have the opportunity to gain insights from digital marketing case studies from around the Asia Pacific region. In addition, we will present a unique “Agency Lounge” that comprises eight of the most renowned top digital agencies in the region, helping to answer the queries of brand marketers in terms of digital strategy and execution. At the same time, our exclusive activities including workshops, expo seminars, “brand nights” will offer additional networking opportunities for brand marketers.

Green Exhibition, a Return to the Essence of Networking

ADMS will adhere to a philosophy of green exhibition. Its exhibition design features will follow a uniform standard, offering exhibitors a simplistic yet efficient mode of display, while eliminating high costs and trivial construction procedures. More importantly, we aim to return to the essence of networking and place more focus on facilitating communication and exchange between over 1,500 digital professionals.

Join us, and witness the launch of the most comprehensive digital marketing extravaganza in the Asia Pacific region! Let’s join hands to drive further growth in digital spending!

For more information on ADMS, please visit our official website: www.admschina.com

For more details on the Asia Digital Marketing Summit (ADMS), please contact:

Ken Lee

Project Director

T: +86-21 3641 1508

E: ken.lee@visonevents.com

W:www.admschina.com

About The Asia Digital Marketing Summit (ADMS)

The Asia Digital Marketing Summit (ADMS) is established and presented by VisonEvents. The core VisonEvents team consists of founding members that include the industry’s elite who possesses 11 years’ experience in the conference and exhibition sector and rich brand marketer resources from the digital marketing industry; along with substantial experience in organizing large-scale conferences. In addition, they team boasts an advertising professional with eight years’ of solid experience gained from renowned 4A agencies, possessing exceptional savviness towards the marketing realm and client needs; as well as a professional analyst with experience gained from top consulting firms, who has a innate sensitivity towards industry data and analysis of industry trends complemented by unique perspectives. VisonEvents is committed to building the most professional business information exchange and collaborative platform for the digital marketing industry. We are 100% focused on digital, and will bring forth a series of exceptional events that truly caters to the industry.