Xaxis Links Broadcast Television and Mobile Device Advertising for APAC Marketers with Launch of Xaxis Sync in the APAC Region

Xaxis, the world’s largest programmatic media and technology platform, announced today the rollout of its Xaxis Sync second-screen advertising product in seven markets across the APAC region, including China, Japan, Australia, Hong Kong, Korea, Singapore and Malaysia.

Introduced earlier this year in Europe and the U.S., Xaxis Sync is the first fully programmatic product to allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with commercials running on their televisions. The product provides a compelling method for reaching viewers as they shift their attention from the TV screen to their smartphone, tablet or laptop during commercial breaks.

Using video identification technology, Xaxis Sync captures and analyzes metadata about television spots airing on more than 2,000 channels across the globe. When a spot runs, Xaxis is able to use this metadata as a trigger to deliver complementary ads on viewers’ smartphones, laptops or tablets that run within 2 seconds after the start of the TV spot. Because Xaxis has at-scale access to mobile Web, in-app and online inventory on the most heavily trafficked apps and websites, Xaxis Sync provides advertisers with an effective tool to re-engage with lost TV viewers in real-time.

“Television viewing is an increasingly multi-screen affair as the number of global consumers watching television with one or more companion devices continues to grow,” said Brian Lesser, Global CEO of Xaxis. “Xaxis Sync meets consumers where they are, bringing the reach and accuracy of real-time programmatic to second-screen advertising across the most trafficked apps, mobile properties and websites.”

Xaxis Sync extends the brand experience beyond the television to reach consumers as they access media across the digital device landscape. In addition to providing unparalleled, second-screen inventory reach, Xaxis Sync helps ensure brands they are maximizing their television efforts in the fast growing multi-screen environment.

“Xaxis Sync has proven to be an extremely popular product in the North America and Europe markets and we are pleased to introduce it across the APAC region,” said Michel de Rijk, managing director, APAC for Xaxis. “With the explosion of second screen media consumption, Xaxis Sync offers the industry’s most effective tool for reengaging consumers on their laptops, smartphones and tablets in an organic manner during TV commercials.”