Cai Fang

Cai Fang is Vice President, China at comScore, Inc., a global leader in digital media analytics.

Established in 1999, comScore now serves more than 2,100 clients across the world, covering the areas of Audience Analytics, Advertising Analytics and Enterprise Analytics in 43 markets.Cai Fang is responsible for expanding comScore’s business in China.

Cai Fang has more than 10 years of experience in the market research industry. She also comes with strong knowledge of digital media research methodologies, as well as deep insights into theInternet industryin China and internationalmarkets.

Cai Fanggraduated from the Beijing Foreign Studies University in 1998and obtained an MBA degree from Tsinghua University in 2012.