Eugene Chew

Eugene leads the digital practice at JWT Shanghai, advising clients such as Starbucks, HSBC, Mattel and Bayer. Eugene has 14 years experience in the digital marketing industry (10 of them in China), spanning both media and creative agencies. Prior to joining JWT, Eugene helped build GroupM China’s inhouse creative studio, and as General Manager at TBWA\AGENCY.COM, he won Gold at the China Effies & Digital Media Awards for McDonald’s social media campaign “Let’s meet together”. He has also been awarded for his work on Starbucks, Levi’s Denizen, Cartier LOVE, UNICEF online donation drive, Bacardi Made to Mix, and Chivas Partylife.cn.