GLOBAL E-BUSINESSMEN

Global E-Businessmen is a monthly E-business publication owned by both Alibaba and Zhejiang Publishing United Group. It has been published for over one year. Global E-Businessmen claims it as the only platform that releases the official data of Alibaba. Also, it interprets the phenomenon, analyzes the E-business news and predicts the market trends in accordance with the official data. The target audience of Global E-Businessmen is the ones who run their businesses on Alibaba or other E-business platforms. The magazine aims to cover the information on both micro and macro economics whereas the emphasis of the magazine is E-business. It refers itself as the ‘first entrance of E-business’. Global E-Businessmen includes a main journal as well as a supplement that is Global E-Businessmen for Insiders. The main journal runs regular sections on tips for business, stories of successful E-business entrepreneurs and so while the supplement is about E-business data, news and case studies. Additionally, Global E-Businessmen also has its official website consists of abstract of the content of Global E-Businessmen, E-business news, information from Ali database. The journal can be either subscribed online or purchased in the airport as well as other places. Apart from the journal, Global E-Businessmen Co., Ltd. also runs a number of offline activities such as E-business training classes.