ZAHEER NOORUDDIN

As the head of Studio D, Waggener Edstrom Communication’s digital operations, in Asia Pacific, Zaheer Nooruddin is responsible for leading and expanding the agency’s digital business across the region. Zaheer works closely with the APAC Leadership Team and Studio D leads in each market to formulate and deliver an aggressive and innovative digital strategy that compliments the agency’s fast-growing footprint in the region. Additionally, Zaheer is responsible for nurturing and developing the agency’s digital skills in the region.

Zaheer joined Waggener Edstrom after serving as APAC regional lead digital strategist at Burson-Marsteller, where he led the strategic development of an integrated digital offering for the region, built a digital strategist bench in APAC, and managed regional new business development opportunities that required digital consultancy. During his time there, Zaheer co-authored the international book, “The Social Media MBA”, as well as numerous digital white papers and thought-leadership articles on the emerging trends of mobile, social, and analytics in marketing and communications across Asia Pacific.

Before taking on his role at Burson-Marsteller in Hong Kong, Zaheer was the head of Edelman Digital for China at Edelman Public Relations, where he launched and built the firm’s digital practice from Beijing. Zaheer has also worked at top digital marketing services agencies, including Ogilvy One in China, Proximity Worldwide/BBDO in Dubai, and Wunderman.

A truly global citizen, Zaheer has worked in diverse and dynamic markets including India, South East Asia, Greater China, Korea, Japan, and across the Middle East & North Africa. He began his career in a marketing role with a multi-media publishing company in New York City. He is presently based in Singapore.