Shann Biglione

Before joining ZenithOptimedia as Head of Digital Strategy in early 2013, Shann dedicated the first 8 years of his career to delivering digital campaigns and strategies for global entertainment and FMCG companies such as The Walt Disney Co. and Procter & Gamble. Trained both agency and client side in London, Paris and Los Angeles, he has overseen digital strategies encompassing social media, creative content, media buy and buzz/PR. In recent year, he has more specifically focused his efforts on consumer engagement and the accountability of digital campaigns.

Formerly in charge of growing ZenithOptimedia’s digital intelligence, Shann has since been appointed as Head of Strategy for ZenithOptimedia China, playing a key role in the integration efforts of the agency across all paid, owned and earned media touchpoints.

Shann holds a Masters in Marketing at the Institut des Administrations et des Entreprises, Aix En Provence, France.