Roydon Xie

Roydon is the Global Consumer and Market Insight Manager in P&G, responsible for market trend and consumer behaviour understanding, innovation development and qualification.

He works within a global brand franchise team from Singapore, covering China, India, ASEAN and North America markets. Prior to that, Roydon was the Greater China Insight Manager responsible for Go-To-Market development and optimization including brand building and campaign design. Digital behaviour insight and marketing model is the key to win in today’s FMCG industry, and it’s also the core competitiveness that P&G is developing.