Victor Cheng

Victor Cheng joined comScore, Inc., a global leader in digital media analytics, as Vice President for the North Asia region in February 2010, bringing with him 15 years of multimedia sales, marketing and key account servicing experience. Victor isparticularly noted for his insights on the fast-changing digital world, and experience in helping leading corporations,including Alibaba Group, Baidu and Samsung, on their digital monetisation needs.

Victor is actively involved indigital forums, industry events and professional education in Asia. He was invited to deliver the keynote speech at Google China’s “thinkexport” seminar in 2012. He is also a frequent guest speaker on digital analytics at local universities.

Prior to comScore, Victor served as Senior Account Director of Ad Sales and Marketing at Sony Pictures Entertainment where he successfully built the venture into a key revenue centre for the company.

Previously, Victor was Head of Business Development for MSN at Microsoft Corporation where he was the first business development leader for MSN in Hong Kong, developing the operation from inception into one of the chief revenue centres for MSN in Asia. Victor also served at other Fortune 500 corporations,such as Time Warner and CNBC,inthe earlier years of his career.

Victor holds a Bachelor of Science degree from The Chinese University of Hong Kong.

For more information, please view Victor’s profile on LinkedIn.