Frederic Jouve

As Acxiom Asia Managing Director, Frederic Jouve has played an instrumental role in the steady growth of Acxiom’s business in Asia. Not only does he oversee business strategy and marketing, he is also responsible for the overall design, development and implementation of Acxiom’s service and product offerings for Asia.

Frederic has spent more than 16 years in Asia and with his deep understanding Asia culture and business practices, has successfully advised several Fortune 500 companies on their consumer management strategies in Asia. These strategies have resulted in positive and measurable business results for them.

His ability to understand consumer insights and marketing has made him a popular interviewee and he is often quoted in trade magazines and journals such as China International Business and Marketing China.

Frederic is fluent in English and French. He graduated from Ecole Normale Superieure de Cachan in France and hold a Master in Economics from Sorbonne University in Paris.